IMPROVING ECOMMERCE USER EXPERIENCE

I’ve been trying to reflect what I’ve learned so far these days. Working at an agency with a telecom client has been a fun learning curve! For the next few blog posts, I will be posting about my opinions and thoughts about UX. I’m hoping this will help me keep track of everything I’ve learned so far!

What I Understand So Far:
Ecommerce and any sort of transaction buy flow is an extremely important part of a business. The self-serving customer experience from discovery of a product to completing a transaction must be quick, safe, pleasant, simple, and straightforward.

Space is valuable, especially on mobile, and business and legal rules have a lot of requirements and copy. Remove excess information and promotions, especially content that does not fit within the context or scenario.

For better usability and experience, declutter the interface and allow the users to focus on the actual shopping experience. Enhance that shopping experience with high quality, large product images. Users will benefit from the site experience, continue to browse easily, and see the product in all of its glorious detail! An image is worth a thousand words, and so will a great image of a product will sell.

I don’t know about you, but I buy a lot of things based on packaging and reputation. I fall in love with items the more I do research about it, and I slowly convince myself how much I need it! How can we convince users to fall in love with our product and service? What I learned from being of a user of Instagram, Pinterest and Tumblr is that people will scroll and browse for hours. I believe there’s a great opportunity to bring in new customers and retain new and existing customers with the power of browsing and value persuasion. By structuring the content and reasons, repetition and giving people many reasons to believe why your product/service is the best and have great value…then can we tell them a story about why they need this product and hammer home a message.

The Apple website is a great example of images, content organization and story telling. Apple takes advantage of the space with high quality images, simple and clear CTA, clear dividers and groupings of information, and tells a story about why you should purchase an Apple product as you scroll down a page. Apple’s Shop experience doesn’t overwhelm the user with a lot of unnecessary information upfront at first, but it will provide the option to get more information if the user decides he wants to learn more. Users shouldn’t be overwhelmed with information, and they shouldn’t have to hunt to find product information either. If users can’t find something they’re looking for, they can’t buy it. Similarly, if there is too much information and noise, they can’t find scan through it and find what they’re looking for easily either.

🙂

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IMPROVING ECOMMERCE USER EXPERIENCE

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