Make things pretty, neat and fun! Clever.
Pleasant things work better.
Beautiful and fun designs can make people happy.
If you’re happy, things work better because you’re creative.
Visceral level in design (e.g. A waterbottle we buy and keep instead of throwing it away. It’s not about the water, it’s about the bottle)
The Visceral Experience + Behaviours + Reflective =
Emotion is about acting and interpreting if the world is good, safe, dangerous.
Reflective = looks over what’s going on. (e.g. owners of car. a car that attract attention and their image).
chau's process book 