USABILITY NOTE NO.8: Beauty and Fun

Make things pretty, neat and fun! Clever.
Pleasant things work better.
Beautiful and fun designs can make people happy.

Screen Shot 2014-11-13 at 3.05.35 PMIf you’re happy, things work better because you’re creative.
Visceral level in design (e.g. A waterbottle we buy and keep instead of throwing it away. It’s not about the water, it’s about the bottle)

The Visceral Experience + Behaviours + Reflective =
Emotion is about acting and interpreting if the world is good, safe, dangerous.

Reflective = looks over what’s going on. (e.g. owners of car. a car that attract attention and their image).

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USABILITY NOTE NO.8: Beauty and Fun

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