Usability Note No.5: Minimize Risk and Uncertainty

“Serve rather than sell.” 

Focus on educating and guiding the customer to minimize the risk of confusion and of negative responses.

Solution:

  • Convey essential information effectively by using the right tone of voice and language.
  • Avoid legal terms, jargon, etc.
  • Replace heavy text documentation with images
  • Clear and easy to understand
  • Make it easy for customers

Resources:
http://ijgolding.com/2014/03/15/white-paper-designing-improving-the-customer-experience-in-financial-services/

Advertisements
Usability Note No.5: Minimize Risk and Uncertainty

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s