“Digital patina” is a way that the design of the homepage expresses the fact that it is adapting itself to you (Moggridge, 2006, p. 499). BBCi uses the technique of the gradual fading in colour
– areas you use often will increase in colour intensity
– areas you use less often will fade a little
– Why? To make it feel like your page, BBC wanted tom make sure that anywhere you wanted to go was still as easy as it would anyways have been.
Users can adapt over time (e.g. wearing a pair of Doc Martins)
Graphic language should be trustworthy, professional but also engaging and intimate.
Solution: dominant main promotional image at the top of the page. Use an emotive image (e.g.close-up face, BBC)
Support the image with an elegant looking structure.
Bill Moggridge’s Designing Interactions, 2006