Content in context is king = Bring the most important information to users = Don’t make users look for it. (Derek Featherstone)
Solution: Change the way content is displayed based on time and location.
Modify the content to make sense at all resolution.
Content change with respect to: time, activity (match needs), location, interest, time, proximity, device, state of mind, capabilities, interests, activity, interest, interaction.
e.g. If the date/time reflects something meaningful to the user, change the prominent content to that which the user would most likely need at the time.
e.g. Content can change with respect to location or when user is within a certain distance of something.
e.g. Airline apps
Anticipation will help create great experience!
Context: time, proximity, device, state of mind, capabilities, interests, activity, interest, interaction.
Content: should be device-neutral